About Hendon Advisors

A focused firm for a specialized market.

Hendon Advisors is a boutique M&A advisory firm working only in home-based care: non-medical home care, home health, and hospice, with a growing practice in behavioral health. We represent owners who are selling and buyers who are acquiring.

Why we exist

Home care deals don't behave like other small-business deals.

Value in this industry turns on things most brokers never see: payor mix, Medicaid waivers and MCO contracts, state licensing and change-of-ownership rules, EVV, caregiver classification, overtime on long cases. Those same details decide whether a signed LOI actually closes.

A generalist learns them on your deal. We start there. That's what lets us give sellers a number they can trust and give buyers a clear read on risk before they spend money on diligence.

We keep the firm small on purpose. Every engagement gets senior attention, every process is off-market and confidential, and you work with the same people from the first call to the wire.

How we work

What you can expect from us.

Straight talk on value

We'd rather tell you a real number now than a flattering one that falls apart in diligence.

Preparation first

Most diligence surprises were knowable. We find them before a buyer does.

Momentum after the LOI

Deals fight entropy every day after signing. We keep both sides moving and talking.

No pressure

Relationship first. If now isn't the right time to sell or buy, we'll say so.

Our people
Neli Gertner

Neli Gertner

Managing Partner
"Born in Britain, forged in New York. I help people buy and sell home care, home health, and hospice businesses and believe that everything meaningful in life compounds. Proud to pay forward what good people gave me."

Let's talk about your agency.

A first conversation is confidential and carries no obligation. Not ready to talk? Start with the free guide.